Brand

First things first. Let’s define brand.

There’s a lot of pre-conceived ideas of what brand is.

Believe it or not, I still experience clients thinking it’s their logo and colour scheme. It’s not, that’s one tiny piece of the jigsaw.

People define brand in many ways. Here’s a stab at verbalising a definition.

“Every person who engages with you, your services, and your business has an experience of it, which creates a feeling in that person.

A gut feeling.

That feeling forms a perception of you, and defines what people expect future experiences to be like.

When enough people share the same perception and have the same experience, your business can be said to have a brand.

Your brand is what your audience feels about you and influences what they say about you when you’re not in the room.”

It’s your job to influence their perception, how they feel and what they say.

This can only be done by taking conscious and deliberate action to make a positive influence.

Your brand is driven by your consistent actions. Make them count.

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