There are some great ways to get your message when recruiting. The landscape is changing and the traditional methods or newspaper adverts and job fairs now seem so out of touch. There are new platforms emerging all the time that can really help you to enhance your employer brand and attract the top talent to your organisation that will take you to the next level.
Snapchat is a social media platform that has over 100 million daily active users so it is somewhere that you don’t want to miss out on. With this many active users you can really enhance your employer brand by getting involved and uploading some engaging content on Snapchat. You can upload images or short videos and then send them to selected users. This gives you the chance to engage with your potential recruits on a new medium that will boost the perception of your employer brand.
You can also use the technology to conduct short job application videos from your potential new recruits. It is a fun way to start to filter the candidates and get them engaged with your recruitment in a manner that will get your employer brand noticed as one that embraces technology and adds value and interest to the recruitment process. This is stepping down the right road when it comes to making your recruitment easier.
Instagram is another social media platform that the innovative recruiter will find hard to ignore. It is a site for photo sharing so it is a great way to get your existing team involved win generating interest in your employer brand. Instagram users share over 80 million photos per day worldwide so this is another massive market that you can tap into when it comes to your recruitment. It gives you somewhere to tell the story of an employee with your company. This allows others to like and share, but most importantly empathise with your current team. This is a powerful tool when it comes to finding your next recruits because they can see what it is like to work for you.
Instagram is a way of letting people know through the medium of images what it is to be a part of you team. Once you have engaged people in your employer brand in this way then all you need to do is point them back to your careers site and you will have a much better chance of attracting quality applicants.
These emerging social media platforms are a fantastic way of getting your employer brand out there and getting in touch with the right people. Instagram and Snapchat can drive up the perception of your employer brand and get your name out there. Once you have a strong employer brand then applicants naturally come to you in search of work. This means you spend less time, energy and money when it comes to your recruitment in the future.