Recruitment Branding Without Breaking The Bank
Effective branding for your recruitment brand can take a lot of the strain when it comes to finding clients and candidates. If you are recognisable as an expert in your field then you will find that people come to you, rather than the other way around. But, getting your branding right can feel like it is an expensive exercise. It doesn’t have to be. There are many ways to build a recruitment brand without breaking the bank. Here is a few tips to making that happen –
Images and video have high impact
The phrase ‘a picture paints a thousand words’ is far too often overlooked in branding and content marketing. Of course, as far as Google is concerned, the words on the page will carry a lot of weight, but never overlook the visuals. Images and video can bring your brand to life. Whether it is something from behind the scenes, or simply a Canva image that explains what you do, harness the power of the visual.
Tell your stories
People will connect with stories that mean something to them. Whether it is an engaging explanation of how you managed to support an employer during a difficult time or the way you care for your candidate pool, this will resonate with prospective contacts. People want to work with those that share the same values as them, so make sure you tell those stories that cement these shared views.
Linked to the above, there will be so many stories to tell that won’t come directly from you. Ask the clients and candidates you work with for their words. It will add real power to your brand as it comes straight from those that it directly affects. Share this on social media and your website to boost the results.
Culture eats strategy for breakfast
Embed all of these values in everything you do to make the most of your brand. It is one thing creating b brand, but another thing to live it! Get your team involved in creating content, engaging clients and attracting quality candidates in being part of the culture of your business. A bonded and engaged team will help you to attract employers that feel the same way about their business.
Make it natural
Rather than spending big to create something that perhaps isn’t quite your business, make the most of the natural behaviours and abilities of the way you currently work. If you have a fun workplace environment, then all of your branding should reflect this.
Always come back and look at what you have produced in terms of your branding with a critical eye.
Getting better all the time is part of a growing business, so don’t be afraid to make changes if they fit your overall plan. You don’t have to spend an arm and a leg to create an effective and engaging recruitment brand.