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The Recruiter's Growth Hub.

From recruitment marketing insights to the latest recruitment technology trends, The Recruiter’s Growth Hub is a place to stay up to date with the latest trends and guidance.

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    NORA Nomination for Mattinson Partnership Website

    Mattinson Partnership has been nominated for the “Best Newcomer” award at the NORA Awards, alongside Google For Jobs. The Best Newcomer award recognises all types online recruitment in every category, and can include job boards, employers, recruitment agencies and more. This can also include a newly-launched website or service from an established company. Below are the nominees. ...

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    How an instant chat function can benefit your recruitment agency

    How an instant chat function can benefit your recruitment agency Providing excellent customer service is essential for any recruitment agency, so being there to answer questions instantly can boost the connection you make with candidates and hiring managers alike. The phone is one way of doing this, but how do you make it happen on your website? Well, an instant chat function can really help here...

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    How can I encourage users to go beyond the homepage of my recruitment website?

    How can I encourage users to go beyond the homepage of my recruitment website? It is becoming increasingly common for job seekers to discover and apply for jobs through recruitment websites. Moreover, some roles are only exclusively advertised through recruitment agency sites. As a result, it has never been more important to retain visitors on your site. So, if your recruitment website is experie...

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    Can social media be damaging to my recruitment business?

    Can social media be damaging to my recruitment business? There is no denying that social media for a recruitment business can be very powerful. On the other hand, it can be difficult to control. And can sometimes attract negative attention. Which can occur at sometimes a spiralling level. Companies must keep a close eye on their social media. This is so that companies don't become permanently tai...

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    Recruitment Branding Without Breaking The Bank

    Recruitment Branding Without Breaking The Bank Effective branding for your recruitment brand can take a lot of the strain when it comes to finding clients and candidates. If you are recognisable as an expert in your field then you will find that people come to you, rather than the other way around. But, getting your branding right can feel like it is an expensive exercise. It doesn’t have...

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    Making The Most Of Email Marketing For Recruitment Agencies

    Email marketing has developed a bad name over recent years with spam filling up many of our inboxes. We sign up in good faith when something sparks our interest but this can quickly change to another email about GDPR or PPI! Nobody wants that. With this in mind, many people have become incredibly protective over their inbox – or have gone the other way and just let it become overgrown with messa...

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    Why The Focus On UX IS Vital For Recruitment Agency Websites and Apps

    Don’t be fooled by the term UX as a buzzword that will disappear over the next few moths or years. Although terms tend to come and go, UX or User Experience is here to stay. In basic terms, it refers to how easy it is for people to use the interfaces on your  recruitment website or app. It might sound obvious, but you will tell a website that has poor UX from a mile off. They just don&rsquo...

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    Is your recruitment agency experiencing success through your current marketing strategy?

    Introduction Many recruitment agencies believe that the best way to market their current vacancies is to spend money posting them on job boards. Although this can contribute to some success, it can be expensive. There are other potentially more effective ways to advertise job posts that can also save on marketing budget and we have explained these below. Focus on SEO, customer interest and dat...

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    Recruiters, are you offering employer branding & digital services to your clients yet?

    Recruiters, are you offering employer branding & digital services to your clients yet? With the rising demand for skilled talent, hiring companies are looking for an all-round talent advisory & recruitment solution. A full-service consultancy that doesn’t just provide CVs of suitable candidates but also offers advice on digital strategies to attract the best talent on the market.&nb...

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    Google launches its new Search Engine: Google for Jobs

    Google launches its new Search Engine: Google for Jobs In 2017, Google rolled out it’s new job search engine in the US: Google for Jobs. The service aims to make it easier for jobseekers to find their ideal role using AI to closely match job searching criteria. Google remain pretty tight-lipped about when this will be rolled out in the UK, but it’s widely rumoured to be launched i...

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    Tools of Titans – Tim Ferriss – Book Review!

    Summary Tim has developed quite a following for his podcast and takes the best bits from that into this book. It marries interview material with his own thoughts and looks at how to get the most out of the shortest time available – think his previous book The 4 Hour Work Week on steroids! Recommended reading for… Anyone who seeks or finds inspiration in the most unlikely of places. Ferr...

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    Thinking, Fast and Slow - Daniel Kahneman – Book Review!

    Summary It shows the subconscious brain behind what we consider to be ourselves. We have two systems – one that is emotional, moves quickly and is intuitive. The second is mired in logic and deliberation. This book shows how the systems work and how this can affect our lives - for better and for worse. Recommended reading for… Anyone who wants to take these base layer human instincts an...

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    Chimp Paradox –  Steve Peters – Book Review!

    Summary Want to work like a senior manager or succeed like an elite athlete? Well, focus and confidence go a long way to achieving this. Steve Peters is a psychiatrist that has successfully helped stellar performers with a mind-management programme the gives you control back. Recommended reading for… Anyone who hasn’t looked in the mirror and appraised what they want to be with any intr...

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    Recruitment Gamification. A fad? Or, the future?

    Gamification - the future of recruitment? I think not…. But, I do think it will have a vital role to play over the coming years. Particularly engaging Gen Y & Z. Most notably, within the tech industry… Gamification is starting to be used in many different areas of life. Here are our thoughts and ideas on 5 ways to gamify the recruitment process – and why it could be a gre...

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    Talent attraction in the information age, are you winning?

    Recruiters/hiring managers... How many times have you briefed an excited candidate on a well-matched role.... only to be later advised that they aren't interested, after some basic online research on the firm?  Employer branding is becoming more and more important in candidate driven markets. Candidates are now in control and they need to be 100% sold on the hiring company. This is particul...

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    Inspiring action. Start with 'Why?

    I’ve been getting stuck into some great Ted Talks online recently... One of which really gripped me recently: Simon Sinek talking about how great leaders inspire action… Simon believes that great leaders can inspire those who come into contact with them by creating an environment that is based on cooperation and trust. Change is another important piece of this puzzle. He studied man...

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    Millennials. Lazy, narcissistic, entitled?

    A glimpse at a current book project I've been working on, looking into the Millennial Generation and, more importantly, how to attract, engage and retain them... An initial draft from an opening chapter...  "By the year 2020 it’s predicted that half of the workforce will be made up of Millennials. Whatever you wish to call this generation, Gen Y, Millennials, those born between t...

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    Talent Magnets!

    Increasing your talent pool! One way to increase the pool of talent you can reach out to when looking to hire, is to build up an email list of potential recruits; a group of talent who have already shown an interest in working for your company. Imagine that you have access to a list of interested potential recruits in your target market, who have already given you permission to approach them when...

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    Utilising Boolean Search to source talent

    Boolean Search has been around for over 150 years. It was invented by George Boole as a form of logic to define data and how it is used. It uses basic pairs of terms such as on/off and true/false to define what the data does and allows the user to interrogate the information to get their own relevant results. It is a branch of mathematics, but Boolean Search is found absolutely everywhere. It is c...

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    Employer Brand Vs Customer Brand

    The values that a customer holds will often be very different to the values that a potential employee holds. The journey and experience is different. You will have a plan to take your new recruits through a period of embedding, training and development that you just can’t replicate with a customer, whose journey takes them from customer to loyal customer and then brand advocate. These journe...

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    The Talent Magnet: Available on Amazon

    As some of you will know I've been working on a book project over the last year called 'The Talent Magnet'. The book has a focus on employer branding and recruitment marketing strategies to attract Millennial talent. It's now available on Amazon in print and Kindle here... https://www.amazon.co.uk/Talent-Magnet-Recruitment-Strategies-Millennial/dp/1535120592/ref=sr_1_1?ie=UTF8&qid...

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    The blurred lines between sales & marketing

    There was always a line drawn between the sales and marketing teams. They have been separate functions in the same companies for a very long time and they both went away and carried out their own tasks without much connection to the other. Each did their own thing and if we are quite honest about it, they liked to blame the other for anything that went wrong. The marketing team felt as though the...

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    6 Ted Talks to Watch Before a Job Interview or Important Meeting

    Job interview on the horizon? Important meeting? Want to boost your confidence?   Here's a summary of 6 Ted Talks to watch to get your head in the right place.   Daniel Levitin: How to stay calm when you know you'll be stressed You need to stay calm in a situation to get the very most from it. The brain releases cortisol in any stressful situation as a natural reaction but this can...

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    How to Structire Your Interviews to Maximise Your Time With Top Talent

    One of the biggest pain points when recruiting is the time and effort it takes hiring managers to hire top talent. Follow the below steps to weed out weaker candidates and maximise your time with top performers.   Sell The interview is a two way process. You must always be selling to your candidates. Sell the opportunity to work for your company to a candidate. Concentrate initially on the...

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    Talent Attraction via Remarketing

    We’ve all experienced remarketing: you visit a website and, as if by magic, there are adverts on there for something else you’ve looked at recently – maybe that book on Amazon or the tickets to the match that you were researching.  Remarketing is a common strategy and has quite remarkable results. It has been said to help recover up to 96% of the people who visited your sit...

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    Using PPC & Google AdWords to Attract Talent

    There may be times when you want to ramp up your recruitment efforts. It is a great thing to be able to build an employer brand over time, with your content marketing and pool of applicants working away in the background to fulfil future vacancies. But sometimes you may want a quicker solution and feel that paying for results is the right way to go. Per-per-click (or PPC) is a great way of spendi...

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    Engaging Your Talent via Content Marketing

    Engaging with your talent market through content marketing is a tool that forward-thinking businesses should embrace. It’s a proven success. You can connect with potential new employees and build a relationship that you can nurture over the longer term.  When you are ready to recruit, these people will be more likely to apply for the vacancy you advertise because they know you, ho...

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    Engaging Your Talent via Email Marketing

    Email marketing is big business. When done correctly, such as in the way Amazon uses it, it can generate huge sales to genuine prospects. If you are serious about hiring top talent your talent pool needs the same attention as your customers.  Customers prefer to receive communication by email and respond in large numbers to specific offers or deals. The impact of a good email marketing strat...

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    Features to Include in Your Mobile Recruitment App

    Technology continues apace in all areas of life, and recruitment is no different. To be able to attract the top talent you need to produce new and innovative ways of engaging your audience and retaining their interest. The latest developments have married the functionality of the dating app with the more traditional job listings website to produce something that users love because it is easy to u...

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    Recruitment / Careers Websites That Convert & Get Results

    We have established over and over again in previous articles that recruiting top talent is a sales and marketing effort. Therefore, the product you are selling (your careers) needs a shop window just like anything else that you would sell. Not having a dedicated website to sell your goods or services would be crazy. So why expect this to be any different for your recruiters?  How would ...

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    Employer Branding - The Benefits

    An employer brand is intangible. An employer brand identity however, is a tangible asset that adds value to your business and promotes what you stand for across all media platforms. A strong customer brand identity commands a higher value premium price. A strong employer brand identity commands top-level talent, the cream of the crop that thrusts your business in the direction you are looking to h...

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    How to Attract Gen Y to Your Sales Roles

    Sales jobs have had a bad rep with Millennials due to the way that sales were always conducted in the past. Deals being done on the 19th hole of the golf club or backhand deals being struck are images that have been hard to shake off when it comes to finding the right millennials to work on your B2B Sales team. It often takes longer to fill a sales vacancy than it does for a non-sales role an...

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    Features to Include on Your Social Intranet

    The social intranet that your company employs can mean a great deal to your recruitment and retention of the top talent that your company needs to thrive in the business world. The company intranet is changing and the best social intranets can make a real difference to what you do.  Here is our guide to the 6 features that you need to include on your social intranet platform. A messaging ...

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    Can an On-Boarding App Increase Engagement?

    Onboarding is becoming more and more important in recruitment. An effective onboarding process will ensure that your new team members are up to speed with their job role as soon as possible and you greatly reduce the chances of your new starters leaving within the first few months. All the effort and expense of recruitment needs to be protected rather than wasted and an onboarding app can help you...

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    Emerging Recruitment Platforms

    There are some great ways to get your message when recruiting. The landscape is changing and the traditional methods or newspaper adverts and job fairs now seem so out of touch. There are new platforms emerging all the time that can really help you to enhance your employer brand and attract the top talent to your organisation that will take you to the next level. Snapchat is a social media p...

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