Your Brand Health Check Score & Report

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Brand

Every person who engages with you, your service, or business has an experience of it, which creates a feeling in that person.That feeling forms a perception of you, and defines what people expect future experience to be like.

When enough people share the same feelings and have the same experience, a business can be said to have a brand.
A brand is a recognised group of emotional feelings that are experienced by the majority of people who engage with your business.
Your brand is what your audience says you are when you're not in the room.
It's your job to influence your audience in a positive manner.
Your brand is driven by your consistent actions.

This report outlines Bold's perspective of your brand following your recent online brand health check.

The health check looks at various elements of your brand. For each section we score your brand utillising a simple percentage scoring system. If you'd like further insights please request a call with one of our brand strategists.

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Brand Substance.

Brand Differentiation.

Brand Expression.

Brand Clarity.

Visual Brand Identity.

Digital Brand Experience.

Brand Substance Brand Differentiation Brand Expression Brand Clarity Visual Brand Identity Digital Brand Experience

Brand Substance.

Your brand substance influences everything your brand does externally and internally. It defines how you express yourself to your audience, all the way to the internal culture of your business.It's the more emotional side of your brand.

Your brand substance is made up of:

Purpose
Vision & Mission
Brand Promises
DNA & Values

Your audience wants to know what you're about.You need to be communicating the substance of your brand as much as possible to your market to influence buying choices.

Your Brand Substance.

Our review looks at how well you're communicating the substance behind your brand.

Brand Differentiation.

Brand differentiation is the process of differentiating your brand from the competition to ensure that your brand stands out in a crowded and competitive marketplace.

This process helps your audience gather reasons as to why they should choose you.

Maintaining a laser focussed position helps you attract more customers and command a premium price for your product or service.

The aim is to define a unique offering so you become the only choice for your ideal customers.

Your Brand Differentiation.

Our review looks at how well you're differentiating your offering from your competition.

Brand expression.

Brand expression refers to how you communicate both verbally and visually with the audience.

The aim is to :

Be unique
Be consistent
Express a defined brand personality that resonates with your audience
Communicate with a consistent and engaging tone of voice

Your Brand Expression.

Our review looks at how well you're expressing your brand via the touch points available.

Brand Clarity.

This element of the review looks at your core external brand message framework.

Is your offering crystal clear ?
Are you consistent with your core brand messaging ?
Are you clearly offering solutions to a defined problem?
Is your brand messaging focussed specifically on your target audience?

Your Brand Clarity.

Our review looks at the clarity of your brand communications.

Visual Brand Identity.

This element of the reviews the looks and feel of your visual brand identity

Is it uniquely you ?
Is it consistent ? (yes, that word again!)
Is it impactful?

Your Visual Identity.

Our review looks at the impact and consistency of your visual identity.

Digital Brand Experience.

Here we’ll review the digital experience of your brand.

How smooth is the UX of your website ?
Is your DX up to scratch on every device including mobile ?
How easy is it to communicate with you online ?
Are you offering value-added content to engage with your audience ?

Your Digital Experience.

Our review looks at your brand’s digital presence and digital experience.

Brand Substance Brand Differentiation Brand Expression Brand Clarity Visual Brand Identity Digital Brand Experience

Brand Substance.

Your brand substance is made up of:

Purpose
Vision & Mission
Brand Promises
DNA & Values

Your audience wants to know what you're about.You need to be communicating the substance of your brand as much as possible to your market to influence buying choices.

Your Brand Substance.

Our review looks at how well you're communicating the substance behind your brand.

Brand Differentiation.

Brand differentiation is the process of differentiating your brand from the competition to ensure that your brand stands out in a crowded and competitive marketplace.

This process helps your audience gather reasons as to why they should choose you.

Maintaining a laser focussed position helps you attract more customers and command a premium price for your product or service.

The aim is to define a unique offering so you become the only choice for your ideal customers.

Your Brand Differentiation.

Our review looks at how well you're differentiating your offering from your competition.

Brand expression.

Brand expression refers to how you communicate both verbally and visually with the audience.

The aim is to :

Be unique
Be consistent
Express a defined brand personality that resonates with your audience
Communicate with a consistent and engaging tone of voice

Your Brand Expression.

Our review looks at how well you're expressing your brand via the touch points available.

Brand Clarity.

This element of the review looks at your core external brand message framework.

Is your offering crystal clear ?
Are you consistent with your core brand messaging ?
Are you clearly offering solutions to a defined problem?
Is your brand messaging focussed specifically on your target audience?

Your Brand Clarity.

Our review looks at the clarity of your brand communications.

Visual Brand Identity.

This element of the reviews the looks and feel of your visual brand identity

Is it uniquely you ?
Is it consistent ? (yes, that word again!)
Is it impactful?

Your Visual Identity.

Our review looks at the impact and consistency of your visual identity.

Digital Brand Experience.

Here we’ll review the digital experience of your brand.

How smooth is the UX of your website ?
Is your DX up to scratch on every device including mobile ?
How easy is it to communicate with you online ?
Are you offering value-added content to engage with your audience ?

Your Digital Experience.

Our review looks at your brand’s digital presence and digital experience.

UK.

US.

Your Brand Health Check
Score & Report.

Brand

Brand Substance.

Your Brand Substance.

Brand Differentiation.

Your Brand Differentiation.

Brand expression.

Your Brand Expression.

Brand Clarity.

Your Brand Clarity.

Visual Brand Identity.

Your Visual Identity.

Digital Brand Experience.

Your Digital Experience.

Brand Substance.

Your Brand Substance.

Brand Differentiation.

Your Brand Differentiation.

Brand expression.

Your Brand Expression.

Brand Clarity.

Your Brand Clarity.

Visual Brand Identity.

Your Visual Identity.

Digital Brand Experience.

Your Digital Experience.

Book a call.

if you'd like further insights please request a call with one of our brand strategists.

UK.

US.

Your Brand Health CheckScore & Report.

Brand

Brand Substance.

Your Brand Substance.

Brand Differentiation.

Your Brand Differentiation.

Brand expression.

Your Brand Expression.

Brand Clarity.

Your Brand Clarity.

Visual Brand Identity.

Your Visual Identity.

Digital Brand Experience.

Your Digital Experience.

Brand Substance.

Your Brand Substance.

Brand Differentiation.

Your Brand Differentiation.

Brand expression.

Your Brand Expression.

Brand Clarity.

Your Brand Clarity.

Visual Brand Identity.

Your Visual Identity.

Digital Brand Experience.

Your Digital Experience.

Book a call.

if you'd like further insights please request a call with one of our brand strategists.

Book an intro call.

Grab your free digital copy of Potent Brand Strategy.

Take our brand health check.

Your Brand Health Check
Score & Report.